We welcome James Pieper, the voice and face behind the fast-growing @allaboutfarming social media brand. James didn’t grow up on a farm—in fact, he grew up in the city—but that didn’t stop him from pursuing his dream. Now in his fourth season farming in southern Minnesota, he’s building a career rooted in crops, content, and community. From growing sweet corn and soybeans to adding a brand-new 46,000-bushel grain bin and becoming a dad for the first time, James has a lot going on—and he shares it all with clarity and passion online.
James Pieper is a first-generation farmer who’s only four years into his operation—but you’d never guess it based on the way he’s embraced both the challenges and the spotlight. Known on social media as @allaboutfarming, James takes his followers behind the scenes of day-to-day farm life, breaking down everything from planting to drainage upgrades in a relatable, easy-to-understand way.
In this episode, James shares how he went from city kid to Southern Minnesota farmer, inspired by hands-on trials and ag studies at North Dakota State University. We dive into the realities of 2024’s tough weather, what it took to upgrade tile on 108 acres, and the big decision to invest in new fertilizer storage and tillage equipment. Plus, James gives us a look into his personal life, celebrating the recent birth of his daughter Hazel Rose and what it’s like to farm alongside his wife—who now drives tractor!
We also talk about the importance of storytelling in agriculture, what it’s like working with brands like Pioneer, and how sharing the simple "why" behind each farming decision can build trust with consumers and future farmers.