What if your equipment dealership came to you instead of the other way around? Ag Revolution CEO Stacy Anthony shares how his company is challenging the traditional dealership model with mobile service, customer-first thinking, and a fresh approach to supporting today's farmers.
In this episode, Tanner and Dave sit down with Stacy Anthony, CEO and co-founder of Ag Revolution, to discuss how his company is reshaping equipment sales and service across the Midwest. After spending 27 years with John Deere rebuilding dealerships and later creating one of the nation's largest agricultural equipment export businesses, Stacy set out to build something entirely different.
He shares the story behind launching Ag Revolution, why the company invested in a fleet of more than 60 mobile service trucks instead of additional brick-and-mortar dealerships, and how servicing equipment directly on the farm is helping producers reduce downtime and keep operations moving.
The conversation also dives into the evolution of Fendt and Massey Ferguson, what separates premium equipment from dependable value-focused machinery, how dealership culture impacts customer experience, and why building long-term relationships—not just selling equipment—has been the foundation of Ag Revolution's rapid growth.
Along the way, Stacy reflects on his career traveling to 27 countries exporting farm equipment, receiving recognition at the White House, and the leadership lessons he learned from working with farmers around the world.
Whether you're evaluating your next machinery purchase, interested in dealership trends, or simply enjoy hearing stories from leaders who are challenging the status quo, this episode offers a fascinating look at where agricultural equipment is headed.