Farm4Profit Podcast
Growth, Greatness, and Change: How do we get more?
Episode Summary
In this episode, we're joined by Karissa Kruse, President & CEO of Sonoma County Wine Growers and her husband Steve Dutton of the Dutton Ranch. Learn how to enhance involvement in boards and associations, exploring Karissa's journey in fostering sustainability, innovative partnerships, and her unwavering passion for agriculture.
Episode Notes
- www.johndeere.com
- www.meridianmfg.com
- www.agleader.com
- https://www.corteva.us/products-and-solutions/crop-protection/Nitrogen-Stabilizers.html
@sonomacountywinegrowers Growing Boards and Associations
- Karissa Kruse - President & CEO of Sonoma County Wine Growers
- 2017 - launched the Sonoma County Center for Ag Sustainability
- Focused on bringing subject matter experts to Sonoma County
- Gave a TEDx talk “Drink the Good Stuff”
- 2014: selected as a North Bay Business Journal Women in Business Award
- 2015/16: named Wine Business Monthly Magazine’s Top 50 Wine Industry Leaders
- 2020: Congressman Mike Thompson names Kruse Women of the Year for his district
- About Sonoma County
- For every acre of wine grapes in the county, there are two acres of other diversified ag (apple trees, dairies, cut flowers, and produce)
- 6% of Sonoma County’s 1 million acres are planted to wine grapes (60k acres)
- 99% of sonoma county's vineyard acres are certified sustainable
- 1,800 winegrowers call sonoma county home
- 80% of the county’s vineyards are <100 acres and 40% are <20 acres
- The association has a focus of Sustainability, why?
- 2014: commitment to come the most sustainable winegrowing region in the world
- Sonoma County Sustainable Wine App Tells the stories of the wine growing families - from the label of the bottle
- Climate Adaptation Certification
- Partnered with the California Land Stewardship Institute for local wine growers
- Pilot Program to address the sequestration of nitrous oxide and carbon emissions
- Goal: help growers understand the best practices for climate mitigation in vineyards
- What happens when you are able to achieve “buy in” from association members?
- When the board or organization begins to grow, how to you fan the flames for more growth?
- Collaboration with John Deere - ‘The Farm of the Future’ Announced Jan. 2024
- Sonoma County winegrowers and innovative companies can pilot concepts that may eventually result in game-changing solutions
- Markets with sporting events to Raise awareness and accessibility for Sonoma County Wines
- Partnerships with the San Francisco Giants and the Houston Rockets
- Featured in +120 events at the Toyota Arena
- What fuels her passion to keep going?
- How best does she learn something new?
- Summary and Challenge
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