Today, we’re joined by Don Slama, Sales Manager and President of Slama Equipment, a multi-location John Deere dealership in Southern Wisconsin. With a legacy dating back to 1948, Slama Equipment has built its success on customer service, community involvement, and a passion for both new and old equipment. Beyond the dealership, Don is deeply rooted in tractor pulling, organizing the Hillsboro Charity Tractor Pull, one of the most prestigious stops on the Pro Pulling League circuit.
We sit down with Don Slama to discuss the history and growth of Slama Equipment, a John Deere dealership celebrating 75 years of service. We’ll cover how the business has evolved since 1948, including Don’s journey from working in the shop to owning the company. He shares insights into why customer service, team loyalty, and supporting old equipment have been key to their success.
We’ll also dive into Don’s passion for tractor pulling, the impact of the Hillsboro Charity Tractor Pull on the local economy, and how Slama Equipment is using social media to connect with customers. Plus, Don gives us a taste of his famous "Give A Shit" speech and why having “GAS in the tank” is crucial in business and life.