Farm4Profit is back at Iowa Speedway with Iowa Corn CEO Craig Floss and Iowa Speedway President Eric Petersen to talk racing, ethanol, and why NASCAR has become such a powerful platform for agriculture. From NASCAR running E15 and expanding ethanol demand around the world to a sold-out Iowa Corn 350, a complete track repave, and a coveted July 4th weekend race in 2027, this conversation shows what can happen when agriculture and motorsports work together.
Farm4Profit heads to Iowa Speedway for the Iowa Corn 350 powered by Ethanol with Craig Floss, CEO of Iowa Corn, and Eric Petersen, President of Iowa Speedway, to talk NASCAR, ethanol, corn demand, and what’s ahead for racing in Iowa.
The conversation dives into why Iowa Corn continues to invest in NASCAR as a way to promote ethanol beyond the farm audience. NASCAR has raced on E15 since 2011, providing a high-performance example of ethanol in action while helping Iowa Corn reach consumers and build demand for one of Iowa farmers’ biggest products.
Craig shares the bigger picture for ethanol, including growing exports to countries around the world, opportunities in Southeast Asia, and the continued push for greater access to E15 and eventually higher ethanol blends. The group also discusses Iowa Corn’s work around high-ethanol farm equipment and why creating additional ethanol demand could have a meaningful impact on corn markets and farm profitability.
Eric gives listeners a look behind the scenes at Iowa Speedway, including three consecutive NASCAR sellouts, plans for a complete track repave, and the exciting news that NASCAR will return to Iowa over Independence Day weekend in 2027. He explains what goes into rebuilding a racing surface and the massive amount of work required to turn a facility with only nine full-time employees into a major NASCAR venue.
From international ethanol markets to 700-horsepower race cars, this episode shows how Iowa Corn is using motorsports to connect farmers with consumers, demonstrate ethanol performance, and ultimately create more demand for corn. As Craig puts it, no matter which driver takes the checkered flag, ethanol and Iowa corn farmers win every race.