Peterson Farm Brothers — Greg, Nathan, and Kendal — the Kansas-based fifth-generation farmers who turned everyday agriculture into a viral sensation. Known worldwide for their creative parody videos and social media storytelling, the brothers have used music and humor to bring millions of people closer to farm life.
In this episode, the Farm4Profit Podcast dives into how the Peterson Farm Bros went from small-town Kansas to global agricultural ambassadors — one parody video at a time.
Greg shares the story behind launching their first viral video in 2012, the family’s passion for using humor and music to educate the public, and how they balance content creation with the demands of a 1,000-head cattle operation and 2,500 acres of crops. The brothers open up about their family’s multi-generational legacy, their faith, and how opening their farm to the public has built a bridge between rural life and urban audiences.
Listeners will also get a behind-the-scenes look at their creative process, their latest projects like subsurface drip irrigation, and how they keep their message authentic while touring the country speaking at major ag events like Ag PhD Field Day, Farm Technology Days, and FFA conventions.
This conversation is a mix of inspiration, laughter, and lessons on using creativity to advocate for agriculture — while still making it home in time for chores.