What if farmers weren't just asked to test new technology—but actually shared in the upside when it succeeded? Margaret Oldham of AgLaunch and Iowa farmer Mark join Farm4Profit at Tech Hub LIVE to explain a farmer-led model that connects startups with real farms, real feedback, investment capital, and even farmer ownership in the companies they're helping build.
How does an agricultural idea go from someone's garage or university lab to something farmers actually want to use? AgLaunch's Margaret Oldham and North Central Iowa farmer Mark take Farm4Profit behind the scenes of a startup accelerator built around putting farmers directly into the innovation process.
Through AgLaunch Farmers LLC and its partnership with AgVentures Alliance, farmers help select startups, conduct real-world trials, provide feedback, and determine whether a product actually delivers value. Instead of simply receiving a free product for their time and acres, participating farmers can earn equity tied to the startups they're helping develop.
The group discusses why farmer involvement is so valuable, what causes startups to fail, bootstrapping versus venture capital, and a newly licensed $50 million Farmers Innovation Fund designed to help support agricultural startups while keeping farmers and rural America at the center of the mission.
Mark also shares real examples from his own farm, including Grain Weevil and Spornado, and how emerging technology can address everything from grain-bin safety to earlier detection of crop diseases. Ultimately, the episode asks an important question: if farmers provide the land, equipment, time, data, and knowledge that help make new technology successful, shouldn't they have some skin in the game too?