Farm4Profit Podcast

Building a Better Brand

Episode Summary

We have learned that in farming we spend a lot of time selling ourselves. Whether that is to a new or existing landlord, seed and chemical sales team, or any of the other places of value and building the desired reputation or brand is key. Matt Koch joins us to explain what little things and big moves are essential in creating the brand that we want for ourselves, our farm, or our business.

Episode Notes

Matt Koch brings 16-years of dedicated experience In 2022, Matt Koch joined the executive team at Sukup Manufacturing Co as Chief Marketing Officer (CMO). Matt is a third-generation family member who is passionate about the Sukup brand and will strive to align measurable goals with data driven decisions.


Marketing – Branding – Self Promotion


Tips that we have gathered from other guests

Anything else you’d like to share with our listeners?


What’s the best advice you’ve ever been given?





About Sukup Manufacturing Co.

Sukup Manufacturing co. is the world’s largest family-owned and operated manufacturer of grain storage, drying and handling equipment, and steel structures. The company is headquartered in America’s heartland – Sheffield, Iowa – and covers one million square feet of office, manufacturing and warehouse space. The company employs more than 600 people, making it one of the largest employers in North Central Iowa. Three generations of the family are active in the business.